Marketing 101

The functions of marketing assist to provide complete consumer satisfaction. This MarketingWit article explains the 7 functions of marketing with

A multidomestic strategy is used by companies to make their product more responsive to local needs. The Buzzle article will explain to you what

Intensive distribution is a kind of marketing strategy that focuses on maximizing product availability. This MarketingWit post highlights the

Just like ads related to your previous searches pop up while net surfing, Google with its new idea, Google TV ads, intends to make ads on TV more

Marketing myopia is a narrow-minded approach to a marketing situation, wherein an organization focuses more on its product offerings rather than its

Of the various market segmentation techniques, behavioral segmentation is a strategy that involves the division of customers on the basis of their

Ethical appeal is a skill of persuasion that bases itself on the credibility and trust regarding the persuader. MarketingWit elaborates on this

Glittering generalities is one of the propaganda techniques to use vague words or statements that have an emotional appeal on people without giving

When it comes to marketing your product, brand awareness is a major component. For consumers, brand familiarity is trust, but how do you gain their