Marketing 101

Rhetorical appeals are tools of persuasion that are used to influence an audience. In this MarketingWit post, we will delve deeper into what these

Channel management involves using marketing to sell products to customers within a framework. The MarketingWit write-up below outlines a detailed

Substitutes are those goods that serve the same purpose as the original and can be used as an alternative. On the other hand, complementary goods are

Advergaming, which features in-game ads and sponsored video games, is an advertising and marketing concept that has been increasingly used by many

So, a particular watch brand is being endorsed by your favorite celeb. You would be surely tempted to at least have a look at it. This is the kind of

Why do consumers purchase something? Are these just random choices or based on certain factors? Although we may not do it intentionally, but while

Co-branding is like a double-edged sword; it can work wonders for your business or fail completely. This MarketingWit article will enlist the pros and

Just like YouTube, Vimeo is another popular video sharing website with a highly engaging but targeted audience. This MarketingWit article will take

QR codes are all over the place; ergo, there's no escaping them. Learn to make the most of QR codes to enhance business opportunities right here.