Testimonial propaganda is a very popular and clever tactic used by companies to endorse their products effectively. Find an explanation of testimonial
Paramount Examples of Physical Evidence in Marketing
Physical evidence in marketing focuses on the physical environment in which the service is delivered. This MarketingWit article provides you with some
MailChimp Vs. Constant Contact
Email is the strongest medium of communication. But with personal email delivery systems falling short of their standards, premium email delivery
50 Really Good Name Suggestions for Your Travel Agency Business
Setting up a travel agency? We say, you're making people's dreams come true! The first thing you have to do is to find a great name to attract
Like-for-Like (LFL) Sales: Meaning and Examples
The term 'like-for-like sales' is used to indicate a growth in sales over a period of time, say, the comparison of the current year's sales with the
Difference Between Product and Institutional Advertising
Advertising is one of the most crucial elements that decides the fate of a particular business in the market, and has different approaches based upon
Here are 40 Very Cool Name Suggestions for Your Gym Business
Thinking of setting up a new fitness center? You'll need a good name to begin with. Ideally, the name should be a maximum of three words long and
A Perfect Analysis: Above the Line Vs. Below the Line Advertising
Above the line and below the line advertising refer to the usage of mass media and cash incentives, respectively. MarketingWit delves deeper into the
Above the Line Advertising Explained in Detail With Examples
Above the line advertising promotes products using media like television, radio channels, and the like. This MarketingWit write-up explains above the