The primary job of a car salesman is not only to sell a car, but also to help the buyer choose the best option in a deal…
Be it any field of sales, a good salesman is one who helps the customer buy the product with total assurance of quality. If you have ever gone to car showrooms to get initial details about buying a car, you certainly might have come across an attendant to give you information. This person is known as a car salesman. A salesman working in a car showroom may have to carry out administrative as well as customer service duties. The duties may even vary as per the employer, and if working in a new car showroom or a used car lot.
The very first job of a car salesman is to greet and welcome customers who come into the showroom or any car facility. This sales professional has to make sure if customers are really interested in buying the car. Since prospective customers come up with a number of doubts regarding the brand, model, technology, mileage and car specs; he has to answer each and every question from them.
The salesman has to first carefully listen to and understand driving expectations of customers, and guide them accordingly. While communication with potential customers, he needs to have extensive knowledge about the models, specs and variants. Along with these tasks, he also has to guide customers in the financing process of a car loan. This mainly includes recommending certain banks and financial entities who offer loans.
This might even include checking the customer’s credit report, per annum earning, and job history. In some cases, he may also need to help customers in trade-in deals. He has to determine the price of the new car after selling the old car to the showroom. There are certain businesses who want to lease new cars instead of buying them. In such situations, the auto salesman has to carry out leasing formalities. He is required to keep a detailed record of old customers, and get in touch with them to check if they want any more services.
The car salesman job description also includes checking if the customer possesses a valid driving license before a test drive. He is required to go with prospective consumers on test drives and explain to them the features embedded. After customers agree to buy a car, a salesman has to give a list of documents that would be required for further sales processing. He also needs to negotiate the price with customers for a satisfactory deal. After the deal is closed, a salesman in the car showroom has to ask for referrals. His job may even include having the car arranged for the customer to take home.
It is reported that a salesman draws an annual salary of around $50,000 per annum. Most of the time, a salesman may get the basic salary or commission as per the number of sales or both. A person who is not completing his monthly targets may get just about $15,000 per year. Those performing on an average basis may receive somewhere between $30,000 to $45,000 per annum. However, those being profitable for the showroom may even get up to $80,000 or more per annum. Due to an increase in online shopping, the salary potential of these sales experts has reduced substantially. This is when good selling skills are required by a person to get the deal which he aims for.
To be a successful salesman, you need to have a rough knowledge of up-to-date technological advancements in the auto industry, cars from different brands, driving laws and regulations, and most importantly good interpersonal and convincing skills. As a result, the knowledge base of a car salesman keeps upgrading from time to time.