A card can say a lot of things about an institution, with a good one increasing desirability and recall value of any place. A membership card has to be unique to the place, complete with a welcoming nature.
Your old membership card looks like a dirty and unfashionable piece of paper, and your new look club needs a new look card. So bin the ancient piece of paper and make a swanky new card for your club!
Creating a Unique Design
Club membership cards these days are nowhere as big as they were before, and the whole idea is that they are pocket-sized and can easily be carried around in your wallet. There are interesting marketing strategies associated with carrying a small card, as there are chances that it may help to spread the word about your club, spa, gym or whatever it is. Each time your member opens his or her wallet for whatever reason, someone might spot the card, and the word spreads about your club. And from the point of view of the member, it is pretty easy to carry it around, and hence, a small-sized membership card makes a lot of sense.
Logo and Branding
The logo needs to be colorful, and should symbolize what the club stands for―usually fitness, endurance, hard work, stuff like that. If you have a good logo and a good name, people will be attracted to your club, and hence, your popularity will go up. So ditch the old ‘coat of arms’ type ancient logo, and come up with something simple and more contemporary. The logo forms an important part of the branding strategy in the marketing of the club as well, so special attention needs to be given to it.
The card needs a little space for the photograph of the member, and the basic details of the member. If you see some samples, you will see that they typically contain the name, the address, the phone number, the email ID, the joining, and the expiry date. This identification card will help the club identify the member, and know all the necessary details at one glance.
And lastly, if you have membership for different activities (swimming, gym, etc), and an umbrella membership for all activities, I would suggest that you color code the cards to symbolize the type of membership that the member is holding. It also makes sense to differentiate between different periods for which the member may be holding so it becomes easier to recognize.
Membership Card Sample
Here’s a membership card sample for you to think about.
A membership card serves two purposes from the point of view of the club; it helps identify the member along with spreading the word about the club. Hence, it is important that you look into making the card properly.